The Importance of Setting Maximum Work Capacity Limits
Many organizations assume growth requires accepting every opportunity. When new customers appear or additional work becomes available, the instinct is to say yes. More work seems equal to more revenue. However, every business has limits. Capacity is the amount of work an organization can complete reliably within a given time. It depends on staffing, processes, coordination, and attention. When work exceeds this capacity, the company enters a state of overload. Output may increase briefly, but reliability declines. Setting maximum work capacity limits means defining how much work the organization can handle without sacrificing quality or consistency. Rather than restricting growth, it protects performance. Companies rarely fail because they had too little work. Many struggle because they accepted more work than they could deliver well. Understanding capacity limits transforms growth from uncontrolled expansion into sustainable progress. 1. Overcommitment Creates Hidden Backlogs W...